Discover Giorgio Armani’s new feminine fragrance, Si Passione. This sparkling, fruity floral scent with notes of rose and woody vanilla was created for the woman who is passionate, feminine, and free. Sì Passione adds a new dimension to Giorgio Armani’s feminine fragrance personality – in his own words, “an irresistible combination of grace, strength and independence of spirit”. Say Sì to Passion. What else you need to know: The striking red color of the bottle is emblematic of Sì Passione’s attitude and essence. “Red as a sign of vitality, red as a signal of passion. Red to wish you good and punitiveness”—Giorgio Armani. Red is also the color of passion and of love—passion that makes your heart beat faster.